Dr. Sarah Queller holds a PhD in psychology, with expertise in attitude formation and change, group interactions, self-concept and impression formation, cognitive abilities testing, and decision making. Her experience spans both academic and applied fields. She currently works in the Decision Sciences group at Kobie Marketing, a company that provides strategic consulting and technology platforms for loyalty marketers. Previously, she served as a faculty member in the department of Brain and Psychological Sciences at Indiana University; as a consultant developing tests of cognitive decline for use in neurodegenerative disease clinical trials; and as an engineer at Intel Corp. At the core of her work is the use of statistics, machine learning, and math modeling to drive evidence-based decision-making. She has worked with internationally known companies such as Intel, Verizon, AMC, Royal Bank of Canada, maurices and Wawa.