Dr. Toni Schmader, PI (Canada Research Chair in Social Psychology at the University of British Columbia), directs a research laboratory in social/personality psychology at UBC and has 15 years of experience and over 50 publications examining how identity informs people’s performance and self-views across educational and professional contexts. Dr. Schmader has given frequent public lectures on her research including talks to the National Academies of Science in the United States, and at international summits. She was the recipient of a Killam Research Prize in 2013.